The Meta-Content Paradox: The Lost Essence of Content Creation

Anjit
5 min readJan 31, 2024

“Welcome to Fight Club. The first rule of Fight Club is: you do not talk about Fight Club. The second rule of Fight Club is: you DO NOT talk about Fight Club!”

Chuck Palahniuk, Fight Club

This Story is part of The Paradox Series: List: The Paradox | Curated by Anjit | Medium

I remember when I first started blogging almost a decade and a half ago. It was started as just using a free domain name through blogger and extended to creative writing, short stories, poetry and book reviews. It was the time when internet was still finding it’s place in our everyday lives and phones were not-so-smart (I still have my Nokia X2–00 from the days!). Later social media websites such as Orkut, Facebook, Twitter infiltrated and YouTube became the tool to get free video entertainment. The content of that time was mostly personal in nature, and often created with in intent to either express or just have fun with it.

Then the reward mechanisms kicked in and monetization of most of the platforms started. Now people can earn with what they like to do, and in process have fun with it as well. The initial content creators were doing what they did and earned in the process. But now when I look again, we headed to a curated content creation approach and everything is quantified either…

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Anjit

Born amongst the mighty Himalayas, navigating life as a solo traveller with a camera, mostly lost in music, and in other days working as Data and AI Consultant.